Services
Core boost disciplines
From discovery through governance retainer — each discipline includes a real planning session, documented outputs and human-reviewed activation. Indicative ranges: project engagements from S$8,000, boost sprints from S$4,500, governance retainers from S$3,200 per month. Final fees depend on scope, channels and timeline.
Discipline 01
Boost Discovery & Strategy
Before any creative leaves the atelier, we run a structured discovery that maps your audience, competitive neighbourhood context, channel fit and lift hypothesis. For a west-SG retailer, that might mean understanding weekday versus weekend footfall patterns near Yew Tee Point; for a B2B firm, it means tracing where decision-makers actually read messaging. We produce a boost ledger entry that defines what success looks like — response quality, enquiry types, hold rates — not vanity metrics. Discovery typically spans two workshops and a written strategy document. AI assists research synthesis; strategists approve every recommendation. This is agency consulting delivered for your organisation — not a SaaS licence or online course.
Discipline 02
Message Architecture & Voice Systems
Brand voice that sounds sharp in a workshop often goes soft on WhatsApp, stiff in paid, or inconsistent in email. We build message architecture — core narrative, channel variants, tone boundaries and forbidden phrases — so your team and our activation work from the same ledger. Voice systems include approved headline banks, response templates for client-facing channels and governance notes for seasonal campaigns. We test voice variants in small neighbourhood audiences before scaling. Human copywriters lead; AI drafts variants under review. Typical deliverables: voice guide, channel matrix and a test plan for the first four weeks of activation.
Discipline 03
Creative Systems & Direction
Creative direction at ChoaBoost means systems, not one-off hero images. We define visual language, template structures, asset rotation schedules and fatigue triggers so your paid and organic channels stay fresh without starting from zero each week. For F&B brands in Choa Chu Kang, that might mean a modular menu-promo system; for professional services, a thought-leadership visual kit. Every system includes a creative ledger — what was produced, when it rotates, and why. We direct photography and design partners where needed; we do not guarantee that any single creative will go viral.
Discipline 04
AI-Enhanced Boost Sprint
A focused two-to-four-week sprint where generative AI accelerates drafting — headline variants, ad copy, email sequences, research summaries — under daily strategist review. This is not unattended automation. Every output is checked for accuracy, brand fit, platform compliance and Singapore advertising standards before client review. Sprints suit launches, seasonal pushes or message refreshes where speed matters but judgment cannot be skipped. Deliverables include a sprint ledger documenting what was tested, approved and held back. We are transparent about AI limitations: models hallucinate, audiences fatigue, platforms change policies without notice.
Discipline 05
Channel Mapping & Cadence Planning
Not every platform deserves equal spend. We map channels to audience behaviour, budget reality and compliance requirements — Meta, Google, LinkedIn, organic social, email, WhatsApp Business where appropriate — with a cadence plan that specifies posting rhythm, paid flighting and review checkpoints. Cadence planning includes neighbourhood test phases for west-SG catchments before island-wide scale. We document platform policy risks, creative format requirements and measurement hooks in the boost ledger. Channel work is always human-led; we do not sell bot engagement or follower packages.
Discipline 06
Boost Governance Retainer
The discipline that keeps lifts honest after week two. Monthly retainer clients receive ledger updates, performance review sessions, creative rotation guidance and compliance checks. We watch for message drift, creative fatigue, audience response shifts and platform policy changes — adjusting cadence before a lift collapses. Governance includes quarterly strategy refresh and access to boost session office hours. Retainers suit organisations that want ongoing measured lift without rebuilding agency relationships each quarter. We do not guarantee specific ROI percentages; we guarantee honest documentation and human oversight.
Not sure which discipline fits?
Book a boost session and we will recommend a starting rung — Brief, Test, Lift or Hold.
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